Robert S. Richter was named Senior Vice President New Media in 2008 after serving as Vice President New Media since 2006. Mr. Richter oversees the company’s interactive and mobile businesses, as well as new digital ventures and acquisitions. He is also responsible for the build-out of the company’s multiplatform and multichannel strategies.
Previous to LIN Media, Mr. Richter served as Vice President of Marketing and Sales Planning for ShopNBC from 2001 to 2006 and has been in media and marketing management for the past 16 years. He serves on the Board of Directors for RMM, Nami Media, Inc., EndPlay, Inc. and Speech Conversion Technologies. He is also a member of the Internet Advertising Bureau, Direct Marketing Association, Internet Retail Association and Electronic Retail Association.