Robert S. Richter is Senior Vice President Digital for LIN Media. Mr. Richter oversees the company’s multiscreen strategy, revenue and operations, as well as its digital media business, including LIN Digital, LIN Mobile, HYFN, Dedicated Media and other strategic digital investments.
Mr. Richter joined the company in 2006 to build its digital business, and under his leadership, LIN Media now operates 30 digital sales offices around the country, including New York, Los Angeles and Chicago, its TV station websites rank #1 or #2 in all of its measured markets for page views and overall engagement as compared to their measured local broadcast competitors on all digital screens, under his guidance LIN Media has made multiple acquisitions in the digital ecosystem and digital media revenues have achieved multimillion dollar growth.
Previous to LIN Media, Mr. Richter served as Vice President of Marketing and Sales Planning for ShopNBC from 2001 to 2006 and has been in media and marketing management for the past 20 years. He serves on the Board of Directors for LIN Digital, LIN Mobile, Nami Media, Inc., HYFN, Dedicated Media, EndPlay, Inc. and Speech Conversion Technologies. He is also a member of the Internet Advertising Bureau, Mobile Marketing Center of Excellence, Mobile Marketing Association, National Association of Broadcasters and Television Bureau of Advertising.