Our focus is to deliver our unique local content first and fast to consumers on multiple platforms. We launched our mobile business in 2009 and became the first broadcaster in our local markets to launch iPhone and BlackBerry smartphone applications, providing viewers with 24/7 access to our local news, sports, entertainment, video, weather, and traffic on their mobile devices.
In addition to mobility, we launched SMS/text messaging, video blogging and other advanced interactive features that help further extend our newsrooms, increase brand loyalty and provide viewers and advertisers with new opportunities.